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Design system · GM Financial
Momentum
Scaled Momentum from UI kits to framework-level engineering while managing a team of eight designers across B2C, B2B, and international products.
- Organization
- GM Financial
- Role
- UX Manager
- Years
- 2018 — 2021
The challenge
Momentum started as UI kits. GM Financial’s B2C, B2B, and international products needed it to become something engineering could build on directly, while the design team itself was growing.
Approach
- Scale Momentum from UI kits to framework-level engineering.
- Manage and grow a team of 8 designers spanning B2C, B2B, and international products.
- Define UX frameworks, processes, and career growth plans that raised design maturity across the organization.
Adoption
Momentum was adopted across roughly six engineering teams, backed by the processes and team structure needed to keep it in use.
Results
- Adoption across ~6 engineering teams.
- A team of 8 designers managed and grown.
- Higher design maturity through shared frameworks and career growth plans.